Your one-month game plan:
done-for-you short-form

1. Write the offer in one breath, like a menu item. Example: "I run your short-form content. 20 minutes of your time a week, 5 finished posts, I post them. $X to set up, then $Y a month."

   US pricing reality: established founder ghostwriting and short-form management often runs $1,500 to $4,000 a month. For a first test, $750 to $1,500 a month plus a setup fee around $300 to $500 is totally fine. The exact number matters way less than someone actually paying it.

2. List 40 to 50 specific people. Coaches, consultants, course creators, B2B founders. The gold signal is someone who clearly wants it but can't keep up: they posted twice, got some traction, then went silent for three months. You can see it right on their profile.

3. Make sample content FOR them, before they ask. This is your secret weapon. Pick your 8 to 10 hottest prospects and actually make 2 to 3 finished posts each, pulled from their old stuff: a podcast they were on, a webinar, a rambly post you rewrote five times sharper.

   Showing someone their own ideas done well is the most effective cold pitch in this entire industry. It beats any demo.

1. Send 15 to 20 reach-outs a day. Boring, but that is the actual game. Volume is the whole point.

2. Lead with the sample. Show, don't tell. Copy this:

   Cold message Hey [Name], I really liked your point about [specific thing] on [their podcast / webinar / old post]. I took it and turned it into 2 short posts in your voice. Want me to send them over? No pitch, just curious if you'd actually post stuff like this.

   The ask is "want to see them?" not "book a call." Low friction means more replies. When they say "yeah send it," you send the samples, they're impressed, THEN you say: "I do this every week for people. 20 min of your time, I handle the rest. Want me to set it up?"

3. If they ghost, follow up once. Three days later, one line:

   Follow-up Hey [Name], those 2 posts I made you, still happy to send if you missed it.

1. Charge the setup fee (or first month) BEFORE you make anything. "Sounds amazing" is free. Paying is the only real signal that this is a business and not just polite people being nice to you.

2. Take the money, then do their content by hand. Voice memo, you draft it with Claude or ChatGPT, clip it in CapCut, Descript, or Opus Clip, and you post it on their account. Doing it manually for each client is tedious, and that is the point: you learn what they actually want and how their voice actually sounds.

3. Get them live. Real posts going out on their real account, in their voice, that they're genuinely happy with. That moment is your proof. Aim for 3 to 5 clients actually running by the end of the week.

1. Remember what the recurring fee is for: consistency, taste, and results. The exact stuff a cheap VA or a raw tool can't hold together on their own.

2. Make it real. Something will wobble this week (a post flops, the algorithm shifts, your client goes quiet on you), and you steer through it. That is the job.

3. Send each client a short results note. Something like:

   Weekly recap This week your 5 posts pulled 12k views and 3 DMs. The "behind the scenes" one hit hardest, so next week we do two like it.

   That note is the entire reason they keep paying you instead of trying to do it themselves. It is also the relationship that does NOT leak away, which was the big problem with selling one-off recipes.

How many people paid you real money AND said yes to the monthly fee? That's it. That's the whole scoreboard.